Toy Soldiers – Unicef

Posted on Outubro 29, 2009

The African continent has the world’s highest number of child soldiers, fighting in wars they don’t believe in, for causes they don’t understand.

In order to create an awareness for this fact, Unicef sent out a direct mail that garners support for Unicef’s child soldier programme. Initially, it appears to be a typical pack of toy soldiers, but once opened,  the figurines are in fact children – reading books, playing soccer, riding bikes and doing other childhood activities.

» Filed Under Guerrilla Marketing

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