Archive for the 'Guerrilla Marketing' Category
Toy Soldiers – Unicef
Posted on Outubro 29, 2009 - Filed Under Guerrilla Marketing | Leave a Comment
The African continent has the world’s highest number of child soldiers, fighting in wars they don’t believe in, for causes they don’t understand.
In order to create an awareness for this fact, Unicef sent out a direct mail that garners support for Unicef’s child soldier programme. Initially, it appears to be a typical pack of toy [...]
The Funnyness Theory by Volkswagen
Posted on Outubro 9, 2009 - Filed Under Guerrilla Marketing | Leave a Comment
Guerilla marketing stunt created by Volkswagen Sweden in order to promote the site Rolighetsteorin (The Funnyness Theory), an initiative n that aims to make things funnier,to create change.