» Guerrilla Marketing http://www.maryonpixels.com Wed, 11 Jan 2012 18:25:11 +0000 http://wordpress.org/?v=2.8.1 en hourly 1 Toy Soldiers – Unicef http://www.maryonpixels.com/2009/10/29/toy-soldiers-unicef/ http://www.maryonpixels.com/2009/10/29/toy-soldiers-unicef/#comments Thu, 29 Oct 2009 11:32:57 +0000 admin http://www.maryonpixels.com/?p=250 toysold_3

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The African continent has the world’s highest number of child soldiers, fighting in wars they don’t believe in, for causes they don’t understand.

In order to create an awareness for this fact, Unicef sent out a direct mail that garners support for Unicef’s child soldier programme. Initially, it appears to be a typical pack of toy soldiers, but once opened,  the figurines are in fact children – reading books, playing soccer, riding bikes and doing other childhood activities.

]]> http://www.maryonpixels.com/2009/10/29/toy-soldiers-unicef/feed/ 0 The Funnyness Theory by Volkswagen http://www.maryonpixels.com/2009/10/09/the-funnyness-theory-by-volkswagen/ http://www.maryonpixels.com/2009/10/09/the-funnyness-theory-by-volkswagen/#comments Fri, 09 Oct 2009 15:43:24 +0000 admin http://www.maryonpixels.com/?p=174
Guerilla marketing stunt created by Volkswagen Sweden  in order to promote the site Rolighetsteorin (The Funnyness Theory), an initiative n that aims to make things funnier,to create change.

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